Samsung India has expanded its presence in Gujarat by opening its second premium store at the International Business Center (IBC) in Surat.

The move comes after the successful launch of the first premium store in the state capital, Ahmedabad, earlier this year. The Surat store, spread over an impressive 2,500 square feet of space, aims to offer customers a one-stop store for sales, services and experiences.

The store has dedicated areas for the entire ecosystem of Samsung products including SmartThings, smartphones, laptops, audio and gaming devices and TVs. Located in the renowned Surat International Business Center, the store serves not only as a corporate but also a cultural center for the city’s residents.

The new Samsung store is scheduled to host various Galaxy seminars as part of its “Learn@Samsung” program, targeting people with tech skills, especially Generation Z and millennials. The workshops will cover a wide range of topics, including digital art, photography, fitness and coding, while keeping local culture and values in mind.

To attract first-time visitors, the store is offering 2X loyalty points and an exclusive offer on Galaxy Buds2. In addition, shoppers can get 10% bank cashback on credit and debit cards from leading banks.

The store features the Samsung Store+ platform, allowing customers to browse a wide range of products and even place an order with home delivery. Visitors can also take advantage of Samsung Finance+ digital lending service and explore Samsung Care+ plans for various devices.

The store also provides convenient after-sales service for smartphones and consumer electronics, allowing customers to order services from the comfort of their own homes.